Marilyn Monroe at the premiere of How to Marry a Millionaire, 1953
SFR Headquarters, France
he new 130,000 sq m SFR headquarters in the Landy-Pleyel ZAC (mixed development zone) boasts nearly 8,500 employee workstations.
The building, designed by Jean-Paul Viguier, “adopts the metaphor of the tree, which experiences continual growth and rebirth, adapting constantly to external conditions. The project takes the form of a campus, atop a trunk with protruding branches leading to terraces and large multi-level gardens.”
The principle is based on the idea of unity and union, with four main buildings presented both as a unified whole and as discrete spaces, in other words several buildings which must form a visual whole and reflect the corporate culture in detail: strong roots (the trunk) and various business units characterised by their diversity (the branches). Each element is linked horizontally for journeys promoting contact and communication.
Photography: Éric Sempé